Everything is a funnel.

Everything is a funnel.

You publish 10,000 blog posts.

Then the following happens:

  1. One thousand of them get people’s attention.

  2. One hundred go viral.

  3. And one gets you a million-dollar book deal.

Notice that you don’t control getting a million-dollar book deal. Nor do you control any of the later stages of the funnel.

In fact, the only thing you do control is getting those 10,000 blog posts written in the first place. You always control just the first step of the funnel.

This works in anything in life — music, creative work, personal success, even getting a doctor’s appointment. To borrow from Stoicism, turning your attention to what you can control and let go of the rest might be the only life hack you’ll ever need.

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